News & Events
Important Announcement to the Egyptian Textile & Home Furnishing Market
From the heart of the industry and based on real experience, I issue this warning —
not only as an industrialist, but as one of you who cares deeply about the future of the home-furnishing sector, its workers, its traders, and their families.
Today, our market is facing a critical and dangerous phase.
The widespread shift toward long-term credit sales — once a tool to support market activity — has now become a slow path to destruction.
Credit without limits or controls is pushing factories and traders into overwhelming debt, threatening the stability of the entire market and putting our national industry at risk of collapse.
Our Strategic Decision
For this reason, our company has taken a clear and strategic decision:
Reducing local-market production and slowing down sales in the coming period.
Starting November 1st, all sales will be “CASH ONLY.”
This is to protect market stability, safeguard our agents, and prevent them from being dragged into the dangerous trend currently overtaking the market.
We reaffirm our full commitment to fulfilling all existing agreements and confirmed orders under the previous policy until the end of October.
This period will serve as a transitional phase to organize the market before fully implementing the new policy.
This Is Not Withdrawal — It Is Responsibility
This decision is not a retreat from competition.
It is a warning — a message that protecting the market is more important than any quick deal, short-term gain, or artificial expansion.
Think of the future before the present moment.
Real strength is not in the volume of credit sales, but in the ability to collect payments, maintain financial stability, and ensure continuity.
At Nana Secret, we believe that financial stability is the foundation of industrial sustainability and that national industry is a responsibility we all share.
We must not jeopardize it with short-sighted policies, because the collapse will not affect one factory or one trader — it will impact everyone:
Factories collapsing
Manufacturers and traders losing their capital
Workers losing their income
Families left without support
A Message to All Factories, Agents, and Traders in Egypt
Do not be deceived by quick gains.
Uncontrolled credit sales are not a smart business strategy —
they are a reckless gamble with your income and with the livelihoods of thousands of families who depend on you.
Credit, by itself, is not the problem.
It is an important tool for moving the market.
But it must follow strict standards, clear rules, and responsible limits — not the chaotic, unregulated practices we see today.
The Only Way Forward
Financial stability and reduced production are the only real path to protecting our national industry from collapse.
This warning is a safety shield for all of us — preserving the strength of factories, the stability of traders, and the security of workers and their families.
Thank you to everyone who trusts and supports us.
Our true strength lies in our unity, and those who protect the market today are protecting the future of entire generations.
Chairman
Eng. Nabil Boshra